marketing Archives - Bolton Arena
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Cornerstone Become Commercial Partner

We’re excited to announce a new commercial partnership with Cornerstone Design & Marketing.

CORNERSTONE Design & Marketing is a full-service marketing agency working with a wide range of companies and organisations to develop robust marketing strategies to help advance and grow their businesses and customer-base.

The agency, which is experiencing growth of over 30 per cent year-on-year and building a larger multi-disciplinary team of graphic design, marketing, digital, and PR professionals, has recently won joint awards with long-standing client North West Ambulance Service (NWAS) at the Chartered Institute of Public Relations (CIPR) north-west awards in late 2018.

The awards recognised two highly-successful marketing campaigns across a range of media platforms designed to spread key messages to the public. One aimed to reduce the number of unnecessary 999 calls. The other was to recruit more volunteers.

The campaign results far-exceeded the ambulance trust’s expectations. It saw large rises in social media engagement and website views. Within the first week alone of the volunteer campaign, 500 requests were received. This was ten times that of the entire campaign target.

Bespoke website development is one of the services that makes Cornerstone distinctive to many other agencies. One recent example was the development of a major e-commerce website for a leading sat-nav brand.

The business develops and sells sat-nav devices tailored for car, truck, motorhome and caravan markets. It has seen a massive 200 per cent year-on-year rise in website users since the new, bespoke site was launched, supported by Cornerstone’s other digital and marketing activity.

Cornerstone works equally successfully with clients in other sectors too. These sectors include gyms and leisure centres, healthcare, building societies, manufacturing, precision engineering, civil and structural design, pharmaceuticals, property, arts and tourism. In addition, Cornerstone works with charity and research organisations including Cancer Research UK.

Cornerstone’s services include journalism and copywriting services for clients’ websites, PR and news requirements. This written content further enhances their website SEO ranking and also achieves valuable publicity in the local, regional and national print and digital media, such as the Manchester Evening News, The Business Desk and the Financial Times.

The agency was founded in 2007 by David Wadsworth, initially on his own. The company gradually caught the attention of businesses across Greater Manchester, as its services produced excellent returns on-investment for clients.

That sustained success for clients has enabled Cornerstone to grow and develop into a full-service agency with a rising profile. Looking ahead, the agency has further growth plans including a move to bigger premises and further recruitment.

See how Cornerstone can develop your business and customer-base.

Visit cornerstonedm.co.uk

Arena Is Up For An Award

THE USN Bolton Arena has often been acknowledged as the best independent sports and fitness centre in the region so it’s logical that we’ve recently joined marketing and support organisation thebestofbolton.

This is the organisation that represents hundreds of local businesses. So it was particularly pleasing for the Arena to be swiftly recognised by being in contention for thebestofbolton’s Health and Fitness category in The Business of the Year 2017 Awards.

David Ramsden from thebestofbolton commented: “It’s great that the USN Bolton Arena have reconnected with thebestofbolton to be promoted as one of Bolton’s best businesses.

“The response from their customers, clients and members has been great in the early stages of their renewed membership, allowing them to qualify so quickly for The Business of the Year 2017Awards.

“We’re delighted they’re in the final stages of the competition to be recognised nationally. What they need now is for all those who know them to get behind them and leave a review for them at www.thebestof.co.uk/local/bolton/recommend

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