commercial Archives - Bolton Arena
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Cornerstone Become Commercial Partner

We’re excited to announce a new commercial partnership with Cornerstone Design & Marketing.

CORNERSTONE Design & Marketing is a full-service marketing agency working with a wide range of companies and organisations to develop robust marketing strategies to help advance and grow their businesses and customer-base.

The agency, which is experiencing growth of over 30 per cent year-on-year and building a larger multi-disciplinary team of graphic design, marketing, digital, and PR professionals, has recently won joint awards with long-standing client North West Ambulance Service (NWAS) at the Chartered Institute of Public Relations (CIPR) north-west awards in late 2018.

The awards recognised two highly-successful marketing campaigns across a range of media platforms designed to spread key messages to the public. One aimed to reduce the number of unnecessary 999 calls. The other was to recruit more volunteers.

The campaign results far-exceeded the ambulance trust’s expectations. It saw large rises in social media engagement and website views. Within the first week alone of the volunteer campaign, 500 requests were received. This was ten times that of the entire campaign target.

Bespoke website development is one of the services that makes Cornerstone distinctive to many other agencies. One recent example was the development of a major e-commerce website for a leading sat-nav brand.

The business develops and sells sat-nav devices tailored for car, truck, motorhome and caravan markets. It has seen a massive 200 per cent year-on-year rise in website users since the new, bespoke site was launched, supported by Cornerstone’s other digital and marketing activity.

Cornerstone works equally successfully with clients in other sectors too. These sectors include gyms and leisure centres, healthcare, building societies, manufacturing, precision engineering, civil and structural design, pharmaceuticals, property, arts and tourism. In addition, Cornerstone works with charity and research organisations including Cancer Research UK.

Cornerstone’s services include journalism and copywriting services for clients’ websites, PR and news requirements. This written content further enhances their website SEO ranking and also achieves valuable publicity in the local, regional and national print and digital media, such as the Manchester Evening News, The Business Desk and the Financial Times.

The agency was founded in 2007 by David Wadsworth, initially on his own. The company gradually caught the attention of businesses across Greater Manchester, as its services produced excellent returns on-investment for clients.

That sustained success for clients has enabled Cornerstone to grow and develop into a full-service agency with a rising profile. Looking ahead, the agency has further growth plans including a move to bigger premises and further recruitment.

See how Cornerstone can develop your business and customer-base.

Visit cornerstonedm.co.uk

The Energy Check And Bolton Arena Extend Partnership

USN Bolton Arena are delighted to have extended our partnership with The Energy Check for a further 3 years.

The Energy Check will continue to provide expert analysis and advice on utility service and supply, and will help the Arena in becoming more energy efficient, and will serve as an effective way of saving money by lowering energy costs, a benefit which will again be offered to our gym members.

John Ashley Head of Commercial, USN Bolton Arena commented, ”We have enjoyed a very productive first year with The Energy Check, their knowledge and advice has been invaluable over the last 12-months. We’re looking forward to developing our partnership over the next 3 years”.

Andrew Brewer, The Energy Check, North West Corporate Partnership Manager, remarked, “On behalf of all the team at The Energy Check, I am delighted to announce that after our first year partnership ended, it was an easy decision to extend our relationship with USN Bolton Arena for a further three years.

Throughout the first year, my marketing team have worked closely with John, to ensure The Energy Check brand has been strengthened within Bolton and the surrounding areas, as well as developing the brand into a household name in conjunction with our online domestic energy comparison and switching platform.

Over the next three years, The Energy Check will be working alongside Simon Sharrock, operations manager at USN Bolton Arena, to reduce its carbon footprint by promoting renewable energy sources and driving energy efficiency within the facility, something we have already begun in recent months.

We will also be sponsoring the Arena’s next three annual golf days, something I’m extremely excited about as it will not only be a great way to showcase our brand but will also provide a fantastic opportunity to get out there and build new relationships with businesses in the area.”

For more information on The Energy Check click here.

USN Bolton Arena & Bolton Kia Become Commercial Partners For October

USN Bolton Arena are pleased to be in partnership with Bolton Kia throughout October. Bolton Kia, will be promoting their brand on the new fully integrated digital advertising platform around the venue.

They will advertise their products and services alongside new and existing commercial partners, throughout the Arena wide digital system. In addition to this, lookout for the KIA Sportage edition 25 placement in the USN Bolton Arena main reception. Plus there’s also a chance to win an organic goodness healthy natural hamper and a £25 next gift card.

Kevin Howard, Dealer Principal, Bolton Kia provided this statement; Bolton Kia are proud to partner with Bolton Arena. Bolton Kia is a wholly owned subsidiary of Kia Motors UK, the only one in the UK in fact and are proud to be Europe’s No.1 Kia Dealer located right here in Horwich, just a stone’s throw away from USN Bolton Arena.

Bolton Kia are proud to support local grassroots football and are looking forward to our partnership with Bolton Arena, including sponsoring the gym challenge and offering visitors the chance to win healthy goodies in October!

All new Kia models come with the industry leading 7 Year / 100,000 mile Warranty. Visit kia.co.uk/bolton to see all the latest offers or visit the showroom on the Middlebrook Retail Park.

We hope to work more closely with Kia going forward, benefitting our customers here at USN Bolton Arena.

Meet The Staff: Gwyn Hughes

NAME: Gwyn Hughes

AGE:     49

JOB:      Commercial manager

LIVES:  Burnley

CAREER PATH: After graduating from Trent Polytechnic, I spent 16 years in local authority leisure departments in Derbyshire, Nottinghamshire, Coventry and Yorkshire. I then set up a marketing department before making the move to Bolton Arena in 2007.

WHAT DOES YOUR JOB ENTAIL? I oversee the fitness, conferencing, events and the various business services we offer such as office spaces and sponsorship opportunities. I am also responsible for marketing and I’m a member of the Arena’s senior management team.

WHAT ATTRIBUTES DOES YOUR JOB NEED? The main purpose of the job is to make sure the Arena generates enough revenues to sustain itself so you need to be creative, resourceful and business-focused. We are quite a small team so you have to be a team player and help and support your colleagues to get the job done! But, we are a people business so the most important attributes are a passion for people and for sport and fitness.

WHAT DO YOU LIKE BEST ABOUT YOUR JOB? I get a real buzz from coming up with new ideas, putting them into practice and then seeing people of all ages getting enjoyment and excitement from the activities and facilities we’ve provided.

WHAT IS YOUR CAREER PLAN? At the moment, I am fully focused on my role at the Arena. We’ve got lots of exciting projects ahead and I am looking forward to working with colleagues to bring them to fruition and making the Arena an even better place to work and visit.

WHAT IS THE BEST THING ABOUT WORKING AT THE ARENA? As a sporty person, it’s great to be surrounded by great sports facilities and like-minded people. The Arena is full of great people (colleagues and customers) and it’s a pleasure to come to work.

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