THE Emerson Group is one of the largest privately-owned property development companies in the UK.
The developers of the giant Middlebrook retail park just a walk away from the Arena has also been a sponsor of the USN Bolton Arena for more than 10 years and always a strong supporter.
The Emerson Group itself has a substantial portfolio of commercial properties throughout the UK. Internationally, it has put its considerable expertise into leisure, residential and commercial developments in the UK, the Algarve in Portugal and Orlando in Florida.
Closer to home and most recently, Emerson is also developing the huge Parklands 5B office development on Middlebrook to satisfy demand, and is working on the NEXT superstore in the retail park.
Marketing Manager Heather Crank-Ingham explained that the sponsorship worked well from both sides. Some Emerson employees were able to take advantage of the free gym memberships involved with sponsorship “and we often give them out as prizes in competitions, as well.” The same applied to the free meeting room spaces which could sometimes be used by the company’s retailers.
Emerson itself is highly visible in the Arena, through advertising and through its sponsorship of the four outside pitches. And the Arena has worked on promotions on Middlebrook, including the USN Roadshow visiting there.
“Emerson likes to be involved in the area with local charities, businesses and events and this partnership with the Arena is part of that. We’re very happy with it,” added Heather.
Now, as the Arena runs its Summer of Sport activities, visitors can also watch out for Middlebrook’s own Summer of Sport events on Thursdays and Fridays throughout August, for details check their Facebook and Twitter along with their website www.middlebrook.co.uk.